West Interactive's Outbound Notifications Campaign Management Service Enables Greater Self Service and Control

How do you improve brand loyalty and drive revenue? The answer is to deliver a valuable service that fits the needs of your company’s customer base. Automated outbound notifications are a cost effective solution that allows you to stay in contact with your customers using communication preferences of their choice such as voice, email, SMS, and fax. West Interactive has been busy this past quarter with new enhancements to our notification services.

Streamlined Deployment—The New Campaign Management Tool

We know that you need to continually manage and change your customer communication strategies. We also know that having effective administrative tools helps you deliver your information sooner and allows you to change customer information instantaneously. With our campaign management interface, you will find new features available for faster deployment of your customer communications, including:

• Increased self-service functionality to create and edit outbound notification campaigns
• The ability to view disposition reports
• Improved user administration and control with our easy-to-use web-based interface

With these new enhancements, clients can simply create their script, select the message recording method, upload a contact list and launch the campaign.

SMS Notifications --- R U Ready?

In 2008, 2.3 trillion SMS messages will be sent worldwide, with the U.S. accounting for 301 billion text messages.1 With the explosive growth of this communication method, West Interactive is ready to help you launch your SMS customer campaigns. With our breadth of coverage, direct carrier relationships and customer-centric applications, we deliver SMS messages to your customers with speed, accuracy and personalization.