With any good campaign management program, the key to success is the ability to create and manage customer information in a real-time environment.

The Web-based West Alerts and Notifications user interface tool allows clients to upload customer contact information, create reusable notification templates, customize campaigns and manage business rule definitions at a moment's notice just by logging into our client website.

Campaign creation is accomplished in three easy steps: Define the campaign, select the business logic and upload the contact list. Your programs become even more defined with our platform logic that includes contact attempts, calling windows, caller ID and contact expirations.

Watch your customer response rates increase when you implement strong campaign management. The ability to personalize any message, on any channel, at any time, to any customer is the relationship builder that places you ahead of your competition and, more importantly, ahead of your competitors in the eyes of your customers.